Buying with Confidence
By: Nathan Root
For years I’ve worked to understand what’s most relevant to buyers when choosing their vendors. Early on, I struggled to find anything other than price to sell on. Quality was of importance, but let’s face it, after a lifetime in the printing industry, the majority of printers do comparable work.
That being said, I’ve found a couple of traits that stand out above the rest. First, ultimately is fit! Believe it or not, not all printing companies are the same, some struggle in certain areas while others excel. For example, we have an 8-color perfecting (ability to print two sides at once) press. If you have a 12 or 24 page publication, for example, it’s likely we’ll be more competitive than a company with a 4- or 6-color press. Not only will we be more competitive cost wise, but we’ll likely have shorter turn times considering less make ready and one press run, compared to two.
Once a need and fit have been identified. Service and accommodation have to be considered. I’m quite certain, when I go to purchase any service or product for my home or car, I’m going to work with those that show an earnest effort and do as promised without too much hassle. As an example, a few months ago I had to have my windshield replaced. I didn’t have anyone in particular to work with so I started calling different companies. Cost was considered and I conceded that the quality would have to be the same. With that in mind, what really stuck out to me was the person on the other end of the phone. There was one gentleman that was extremely accommodating. I asked about having it put in at my office or home. His answer was “my job is to make it easy for you, you tell me where the car will be and we’ll come to you” WOW! SOLD!
Knowing that we meet the aforementioned values, what I find most valued is the confidence in buying from Spartan Printing. We’re a good company, and have been for nearly 50 years. We have quality people with a genuine concern to meet clients’ needs and expectations. All of my clients are busy; what I’ve found to be most important to them is when they give me a job, it’s considered done! I’ll tell you this, if you choose to buy from the fine folks of Spartan Printing, you can buy with confidence that we’re here to get the job done. And we will!