15551 South US Hwy 27Lansing, MI 48906
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Archive for February, 2014

The Most Effective Promotional Products Under $1

Tuesday, February 18th, 2014

Part of building your business into a brand is with repeat impressions. The more people see your company logo, the quicker they begin to recognize you, which leads to trust and finally sales. Repeat impressions are the staple of promotional products.

However, the sheer amount of products to choose from can be overwhelming. Especially when trying to find that one product that is both unique and creative.  Remember the goal is to get something useful in the hands of consumers that will keep them reminded of your brand. (more…)


Your Job Title Is Not What You Do

Wednesday, February 5th, 2014

fa·cil·i·tate

transitive verb \fə-ˈsi-lə-ˌtāt\

: to make (something) easier : to help cause (something)

: to help (something) run more smoothly and effectively

 

When I first started in this business, A lot of my professional self-esteem was tied up in my job title. Graphic Designer, PrePress Specialist, Team Lead, etc etc. I took pride in my accomplishments (rightfully so) and the title that went along with it. Even today, the short answer when someone asks what I do is “Graphic Designer.”

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